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The Inaugural I.R.I.E. Mega Beauty Expo Was Held In Daytona Beach, FL

The expo featured Kim Kimble, Derek J, Towanda Braxton and many more!

Daytona Beach, Fl - August 25, 2016 - On August 14 - 15, 2016, the ]first annual I.R.I.E Mega Beauty Expo (I.R.I.E MBE) took place in the beautiful city of Daytona Beach, Fl at The Ocean Center. With headliners and instructors including the most highly sought after industry leaders including Towanda Braxton (WEtv), Kim Kimble (WEtv), Derek J (BRAVO), Lisa Nicole Cloud (BRAVO), Jewel Tankard (BRAVO) the I.R.I.E MBE focused on educating professionals in the beauty industry on how to effectively market themselves and increase their income potential to six figures within weeks. The event presented attendees and participants with a true VIP experience including multiple celebrity meet and greets and after parties. Gift bags at each event included items from VIP Sponsors including Nefertiti’s Secrets, IRIE Extensions, SHE, Glow Skin Enhancement, Femi Cosmetics, Untamed Colors, Nefertiti Secrets, MSprity’s Spa Luxuries, Aromaology, Devine Line Essentials, & 24-K Beauty Supply. With the help of premier sponsors including Kanner and Pintaluga, IRIE Extensions, REB II Entertainment, Fashion Networking Night Out, Sonia Artwell, Florance Gaspard, Dr. Cathy, RDC Magazine, Drea Nicole Photography, Suga Momma Catering and 1 Connect Transportation The I.R.I.E MBE CEO Colleen Garey was able to develop a stellar beauty expo whose presentation remains unmatched. The event was covered by top sponsoring media outlets including Impact Magazine, Rebel Lifestyle Magazine, BE Magazine, Everything Girls Love, and more. Hosted by fitness/beauty enthusiast and entrepreneur, Bo Talley-Williams, this year’s other headliners included:

The Wright Look CEO Latasha Wright

Barbernomics and RollerCoaster Waves CEO Terrell “Cassius Clay” Simpson

Celebrity Stylist Razor Chic

Conceited Inc. CEO Shaunell “Miss Conceited” Kennard

Conceal Virgin Hair CEO Jodie “SewJodie” Rowlands

Celebrity Make-Up Artist Kluermoi

Barbers Inc. TV CEO J. Dillard

The Glamatory CEO MiMi ,

WEtv’s “Cutting It In The ATL” Dedra Allen

Celebrity Plastic Surgeon/Ederra Bella Plastic Surgery and Medical Spa CEO Dr. Myla Bennett

Love and Hip-Hop Atlanta stylist and CEO of Hair Studio Char “The Stylist” Wilson

Celebrity Fashion Stylist Shun Melson

Expo attendees experienced, entertaining and energetic presentations on the main stage, special “celebrity” guests, expert appearances, product demonstrations, and invaluable networking opportunities. Main stage seminars included: The Glam Tank, HairStylist To Reality Star, Become a Celebrity MUA, Fashion and Hair Stylist, Building A Strong Social Media Presence, Truth Behind The Hair Business, Becoming A Beauty Boss and many more. Each seminar featured respected beauty professionals like Patricia Thompson (WEtv), Tamika Gibson, Dr. Cathy, Dee Dee Kelly, Kelvin Myers, Phyllis Allen, Erica Figeroa, Javon Pinellas and other notables. The Daytona Beach Mayor's office and Sheriff's office showed their support at the expo by presenting Towanda Braxton with an official proclamation, naming August 15,2016 “Towanda Braxton Day.” Attendees had the opportunity to view exclusive pieces from the Lisa Nicole Collection as well as participate in photo opportunities with all celebrity guests. Experiencing a mixture of education, entertainment, and a vacation feel, attendees, headliners and instructors left preparing to return in 2017.

Submissions for the 2017 2nd Annual IRIE Mega beauty expo are now being accepted.For more information regarding participation opportunities, please contact

View updates from the 2016 on official website r follow us on instagram: @iriembe. For more information please contact the IRIE Mega Beauty Expo at 844-260-7853 or email

For Media inquires regarding Colleen Garey

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